
6 St Marys Place
Newcastle Upon Tyne. NE1 7PG
how to find us
call us on
0191 340 7983
hello@yapbridal.co.uk
Thank you.
One of our consultants will be in touch
with you soon to arrange your
appointment.
This page is dedicated to our 'You Are Precious Brides'. All of the images give us a glimpse into their perfect day with their perfect wedding gowns.
It is a pleasure playing such a lovely part of your wedding day...Jo and the team x

"Hi Jo, I just wanted to send you a message to say Thank You for finding me the perfect dress and making the whole experience so enjoyable!
You really do provide a unique experience and are unlike any other bridal boutique I have visited. Your service is extremely personal and I feel like you treated myself and my family like friends rather than customers. For me that was so important.
As for the Wedding it was fantastic, the weather was wonderful and I felt like a million dollars in my perfect dress! It really was an amazing day!
Again Thank You for all of your help!"
Lots of Love Emma

"I would honestly say that looking for my wedding dress filled me with dread as it was not something I was looking forward to - then I met Jo and the Y.A.P. team. Not only did they help me to relax but they also found me the perfect dress. From the minute I walked through the door of Y.A.P. I was greeted by a team who loves what they do, which is clearly shown in the boutique. I would recommend them to any bride as I truely believe that no matter what you are looking for Jo (and the team) will be able to find you your dress. On the day, everyone commented on how fantastic the dress was and how it was 'ME' - where for me knowing that I had a dress that I loved made the day one of the happiest of my life and one I will never forget". Love Lorraine x "I can't thank the team at YAP enough for all the help they gave me, from when I first walked into the shop until having a final press of my gown the day before my wedding. I would never have found THE dress with out Jo - literally! When I despaired of ever finding it, she had one look in a catalogue at a dress they were about to stock and said, 'sarah, that's the one!'. She ordered a sample up from london in my size, just so i could try it on, and Jo was certainly right about it being the perfect one - it looked beautiful. From then on the friendliness, helpfulness and particularly Jo's 'nothing is too much' approach to customer service was everything I needed to feel calm and confident on the run up to the wedding". Thank you so much! Sarah "We all had a fantastic experience at Y.A.P. I found that from beginning to end Jo and Linda gave us individual treatment and really cared about what we were looking for in our dresses. I've had a great deal of lovely comments on my dress and my sister received the same for her bridesmaid dress. A completely unique experience I have recommended the boutique to many future brides! "Thanks to Joanne and the girls at Y.A.P bridal, I was worried about getting a dress to match my shape with me being a bigger bride than all the girls in the bridal magazines. Joanne said she had the perfect dress and it really was! The first dress I tried on and I fell in love with it! Joanne and the girls just knew what I wanted. Even when I had problems with my bridesmaid dresses I bought elsewhere they were all willing to help and genuinely wanted my day to be perfect! Thanks for everything! Margaret x "I was beginning to doubt that my perfect dress existed. So it must have been fate when a friend walked past Y.A.P. and went in to book me a consultation. "My experience with YAP was first class, from walking into the boutique up until I left to jet off for our wedding in New York. I was greeted by a lovely big smile from Jo (the dedicated owner) and behind her, a simply exquisite boutique and a wonderful team. "After searching for dresses all over the country for months I was getting really disheartened that I would never find my perfect dress and also driving my mum, dad and my now husband crazy with my relentless Internet and shop searches every evening and weekend! To my delight I found an advert via a bridal web site for YAP a new bridal boutique which had just opened at the end of August 2010 in my home town! I quickly looked up their web site and started looking through the designers they stocked - the Lea Ann Belter dresses were exactly what I had been searching for - simple and elegant and totally different to all the other same old. I grabbed the phone and made the first possible Saturday appointment so that I could travel up from Leeds. Love Emma "I can't thank the lovely ladies at Y.A.P. bridal enough. I looked everywhere for that perfect dress and I must have tried on around 30 different dresses. It was so frustrating..all the gowns were just not me. I had seen a Lea Ann Belter dress in a magazine and fell in love with her dresses and then discovered that a newly opened shop in Newcastle was actually selling them. As soon as I entered Y. A. P. Bridal I was sold. Not only because I FINALLY found my dream dress, but also because of Jo and her team. I went there on my own and as soon as I stepped into the shop, they made me feel so welcome and comfortable. They didn't try to force a sale and I really appreciated their honesty and advice. I will (have) recommend this boutique to everyone and I am so grateful that I finally found Jo and her team. Thank you so much for all your help and thank you to the wonderful seamstress Liz - who saved my day!" xx Louise "After an awful day of dress shopping I found Y.A.P and its lovely owner Jo who sat me down in her beautiful shop with a good cup of tea before showing me her beautiful dresses! I was what you would call a stressed out bride to be. I had a tight deadline to find a dress before going abroad for a while and I was failing miserabley. Thank goodness I found Y.A.P, although it did give me a new dilemma! There were so many beautiful dresses that I couldnt choose between them. Jo kindly opened the shop for me on a Sunday and told me she had the perfect dress for me. She was right Lyn Ashworth's Delphine was almost perfect and with the addition of some Leanne Belter lace and alot of hard work from seamstress Liz I had my perfect dress. I also found my perfect bridesmaids dress. The whole Y.A.P experience is just as it should be for a bride to be. You are made to feel special by Jo and her team and you look special in her gorgeous dresses. I can't recommend Y.A.P highly enough, I have met other Y.A.P brides and they too are all full of compliments for Jo and her shop. The story behind Y.A.P is lovely and Jo is a lovely lady who has now become a good friend, I cant thank her enough for helping me find the perfect dress!" Jo xxx "I just wanted to say a huge thank you to Jo and the ladies at Y.A.P. When I got engaged the thought of shopping for my dress didn’t fill me with excitement but with worry. Then a friend recommended Y.A.P. From the moment I walked into the glamorous boutique I felt so relaxed, Jo and Linda listened as I went through the things I liked and didn’t like. They knew straight away the dress that would be ‘The One’ and they were right!!! I have never felt so beautiful or received so many compliments. Lots of Love Bethany Millen "I have to say that trying on wedding dresses was one bit of planning our day that I was most worried about. I had seen Y.A.P at a few wedding fayre's and decided to make an appointment.....I have to say it was the best thing I ever did! I was so nervous on the day and it was the first Wedding dress shop I had been to and needless to say the last! Jo is right when she calls it a Boutique, it’s the most amazing and beautiful place, all the gowns are stunning and individual, as are the staff. Both Jo and Linda made me feel so relaxed and at home and looked after us all, it turned out to be one of the best days ever. From the first moment I tried on my gown I knew it was the one. To celebrate, Jo opened a bottle of fizz and from that moment I knew that I had found a friend for life! Lots of Love, Vicki Park x "My future mum-in-law mentioned that she had heard on the radio that a new Bridal Boutique called Y.A.P had recently opened and when she told me what Y.A.P stood for I was very intrigued and excited to visit this new shop. Mandy xx

Thanks Jo and Linda for helping me to find the perfect dress".
Helen Harold xxx
The store is beautiful and your always made to feel very special".
Within seconds I was at ease in the gorgeous boutique and had spotted THE dress on the rail. From then on everything was so easy, the courtesy phone calls and hugs from the girls made all the difference.
All our friends and family commented on how lovely the dress was and how well the beautiful veil and tiara complemented it. I can't recommend Y.A.P. highly enough; the team are fantastic, the surroundings are very calming and glamorous and the dresses and accessories are exceptional".
Thanks again, Yolande xxx
I’d made 3 appointments the day I found my gown (YAP being my first). There was no need to see others when I was happy with the huge choice YAP had to offer, the staff, very fair and competitive prices, along with the beautiful boutique & elegant fitting rooms where my feet sunk into the deep pile carpet.
I was put at ease immediately, no nerves, fussing or rushing at all. It was a calm and happy appointment and after I’d made the right choice (I still utterly love the gown) myself and two family members with me were given a glass of bubbly, what a lovely gesture to mark finding of ‘the gown’
Amazing people, beautiful shop and utterly gorgeous gowns and accessories, one very happy bride indeed".
Love Lucille x
From the minute I stepped into the boutique that Saturday to the day before my wedding when I collected my dress Jo and the team went out of their way to help me pick the perfect dress and to make sure it was all ready for my big day. I had so many complements on how gorgeous my dress was, and how lovely the lace detail on the veil and on the bottom of the dress was that it made all of that searching seem worthwhile!
Thank you to you all, for helping make my special day so perfect. I can't recommend YAP highly enough, it is an exceptional boutique which is complemented by its friendly, down to earth staff, a real gem that stands out from all the other bridal boutiques."


If you're looking for somewhere where the choice of stylish dresses is endless, the customer service is exceptional and you are made to feel like the only bride in the world then you are looking for Y.A.P!
Thank you once again ladies – You are Precious".
From the fittings to collecting my gown I was treated with the same high standard and friendliness as the first day I had arrived in the boutique. I would, and have recommended anyone I know who is getting married to go and visit Jo and Y.A.P as I don’t think there are better people to celebrate finding your gown with.
On our Wedding Day everyone commented on how amazing the dress was and how stunning I looked. None of this would have been possible without them.
Thanks again Jo, you are an amazing person and are making a lot of lucky brides dreams come true!"
We booked an appointment almost immediately. As soon as I walked in a few days later I just had this feeling that this was the place where I was going to find my gown. The boutique's decor was amazing, very tastefully decorated and I was greeted by the lovely Jo and Linda who immediately put me at ease and asked questions about the type of dress I had in mind etc.
I tried on a few and then Linda pointed one out to me which I tried on and that was it.... I started flapping my hands and cried and to top it off I tried on a veil and I felt a million dollars and knew this was the dress for me. The quality and richness of the colour was really beautiful. Y.A.P is in my opinion the best bridal boutique in the North-east and I would urge any future brides to visit this boutique and have the most amazing time trying your gown and being made to feel very special by Jo and her fantastic team".