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Gemma and Jaimie

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Gemma and Jaimie

20th June 2016

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Tell us how you felt before your first appointment to try on gowns...

Before coming to try gowns on, I watched 1 million shows on tv about wedding dress shopping. I was ridiculously excited and full of ideas of what I liked and didn't like. However, when the day came, my stomach was in knots and I was really nervous. I felt like there was a great deal of pressure on my shoulders to find THE perfect dress.

On arriving at Y.A.P Bridal Boutique what were your initial thoughts...

When I arrived at the boutique (and every time I've walked through the door since) I got a lovely warm feeling. Jo greeted us with a big smile and lots of enthusiasm about the appointment ahead. It's clear that all the Y.A.P team have a true passion and love for all things wedding related. Jo took the time to sit down with me and talk to me about her beautiful boutique, where the idea came from and everything they do. She also wanted to find out more about me. What I imagined I wanted to look like on my big day, the venue, the menswear, bridesmaids, everything! She wanted to get a true understanding of me as an individual and a feel of what our wedding was going to be like.

Your Style Ideas...

I wanted a dress that had a kind of illusion detail. A dramatic back. Nothing glitzy. Something a little different to suit my personality.

Your Consultation to Finding the One...

Trying on gowns made me realise the dresses I wanted in my head just did not suit or flatter me. I felt a bit lost as after all my research, I was back at square 1. Jo was fantastic, she knew her stock inside out and picked up on things I liked, pulling out further choices and dismissing ones we had originally thought to try. Each gown got me closer and closer to my dream dress. The final gown I tried was very close, but I didn't have that moment of "this is the one". I left the boutique feeling positive albeit without a dress. Jo assured me I would find it. In the following weeks I visited other boutiques. It was a bit deflating as nothing matched the service and personal attention I had first received at Y.A.P. However, I gained a much more clear understanding of the style I wanted. I trawled the Internet and found a gown that looked perfect. It was by Maggie Sottero and immediately I knew I had to get in touch with Y.A.P. Although they didn't have the gown in stock, they made a few calls and a week later a gown from a runway show arrived in Newcastle for me to try. Danni hadn't even pulled the gown over my hips and I said "this is my dress!" It was stunning. It was edgy and modern, but classy and glamorous. I was ecstatic!

Talk to us about your overall Y.A.P Bridal Journey and the precious service you received…

Every member of the Y.A.P team was so happy for me and anything I needed throughout my bridal journey there, was always handled with a friendly face. Anne who worked on all my alterations was superb! She listened to everything I wanted and I always had faith that she would have my dress and bridesmaids dresses looking out of this world.

Tell us more about your day...


Anne created a birdcage veil for me, picking up the details from the bodice of my dress. My husband commented about how that was one of his favourite parts of my look! I wore electric blue Ted Baker shoes with a rose gold heel and a gold and blue brooch on the toe. My mam took me to Rox a couple of days before and bought me the perfect diamond necklace. Jaimie also delivered a present from Rox- a beautiful diamond bracelet, both complimented each other, but were subtle and elegant.


I have never felt as beautiful as I did on the day of my wedding. Everything came together perfectly. The gown was stunning and made a real statement. 


We chose the Malmaison on Newcastle's Quayside. I wanted an informal relaxed vibe and not traditional in any sense. We had a humanist ceremony, and were on involved in writing the script for the service. It was important to us for it to be personal and to talk about lot about not only coming together as man and wife, but with our 4 children as a family.
Our wedding breakfast was around 3 large tables and it was just like a  large family dinner. Family and friends from either side all mixed in together. Our first dance was Drake 'One Dance' and we invited everyone to join us at the end. Then the DJ played our favourite house tunes all night and a saxophonist played along. We danced all night!


As far as colour schemes go, I just wanted to stay white, but with touches of black. My husband wore a tuxedo, white silk pocket square, cufflinks and watch all from Hugo Boss. His 2 best men were also in tuxedos and our 3 sons wore white tuxedo shirts, black trousers and black bowties. My daughter and my best friend were bridesmaids and wore black lace gowns by Mori Lee. All our flowers and candles were white.


Jamie McElderry- 
A Little Less Salt (video)
Angel Valley Plants (dressed the room with floral backdrop, trees and flowers)
Balloon Fairy  (glassware, chair sashes)
A friend did my table flowers/ bouquets
Maisie Platts Illustrations  (invites/ table cards)
Gareth James Choclatier, Tynemouth (favours)
Coco Luminaire- booth & illuminated heart 
Hugo Boss (groom suit and accessories)
Tony Stewart from Paul Bryan Hair salon, Jesmond (brides hair)
Ruth Vasey mobile hairdressing (bridesmaids hair)
Amanda Make Up Artist (Bride and bridesmaids make up)


We have adored being part of your amazing Bridal Journey Gemma!! To be there and see you walk down your aisle was a beautiful moment - You looked unreal!! Big Thank you to Jamie McElderry for the fabulous shots of you both! xxx